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How to Bring Your Business to America and Find Success

How to Bring Your Business to America and Find Success


0:02
[TEXT: SelectUSA Investment Summit 2017] 0:05
[Ying McGuire] For a global business, coming to the U.S. market isn’t just a good idea, it’s a must.
0:12
[Nico Buik] It makes no sense to go anywhere else.
0:15
If you really want to grow your company, yeah, go to America.
0:19
[Mark Beariault] There’s an ecosystem here. [TEXT: Ecosystem Mark Beariault, General Counsel and Head of Legal Affairs, The Kudelski Group] 0:23
It starts with the — there’s the educational institutions that are among the top in the world.
0:27
[Ying McGuire] A proven track record of innovation [TEXT: Innovation Ying McGuire, Vice President, International Operations & Business Development,Technology Integration Group] 0:32
coupled with excellent protection of intellectual properties.
0:35
[Bill Strang] Also the legal system in the U.S. is very, very stable,
0:39
very, very understood, well understood. [TEXT: Stable legal system Bill Strang, President, Operations/ecommerce, TOTO USA] 0:43
[Mark Beariault] There’s a capital markets system that supports entrepreneurs and investments.
0:47
[Nico Buik] I’ve had an incredible experience with the workforce that I’ve employed here in America. [TEXT: Nico Buik, Founder and CEO, ClimbZone] 0:53
[Bill Strang] We got all kinds of faces.
0:56
I mean, in our factory, it’s 40 nationalities and seven languages on our factory floor.
1:01
[Mark Beariault] And this ecosystem grows and thrives and flourishes. [TEXT: Grows, thrives, flourishes] 1:05
And this has produced some pretty tremendous success stories.
1:10
[Ying McGuire] The United States does offer a level playing field. [TEXT: Level playing field] 1:13
It doesn’t matter where you come from.
1:15
[Mark Beariault] As time goes on, success breeds more success.
1:19
[Nico Buik] It’s quite a daunting task taking your business overseas into a new market,
1:25
into a country where I essentially didn’t know a single person. [TEXT: Going global] 1:30
[Bill Strang] Part of that challenge of coming to the United States was to really understand how TOTO, a Japanese company,
1:36
was going to go beyond just sort of an Asian-centric business model into a global business model.
1:44
[Nico Buik] SelectUSA is a point of contact.
1:49
[Mark Beariault] The access that companies have at the summit [TEXT: Access] 1:53
to the highest level of the federal government plus all of the state and local agencies,
1:59
for us it was an unparalleled opportunity [TEXT: Support] 2:03
to access all of the people in one place that we need to make our transition to the U.S. easier.
2:11
[Nico Buik] That’s the biggest mistake that I made, is “I can do this myself.”
2:17
[Bill Strang] There are folks you can come talk to that will give you a sense of confidence
2:21
that putting a footprint here on the ground will find success. [TEXT: Success] 2:26
[Nico Buik] In New Zealand, I have been in the rock-climbing market for 20 years and I got to three locations.
2:35
Here in America, I was open for one year and we were moving into the franchising model. [TEXT: Growth] 2:43
That is really what America does: so quick.
2:48
[Bill Strang] As you think about the innovation that you have in your company,
2:53
if you can bring that innovation and integrate it into the entrepreneurial spirit of the United States
2:59
and grow your business, you have the opportunity to really gain some significant market share.
3:04
[Ying McGuire] This is the land of opportunity and freedom. [TEXT: Opportunity] 3:07
[Bill Strang] Step into it; engage.
3:10
You’re going to find an opportunity to find success
3:12
because if you can make it here, you can make it anywhere.
3:18
[Text: SelectUSA SelectUSA.gov]

How to Bring Your Business to America and Find Success

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