EICMA 2015

EICMA is the premier annual trade event for the motorcycle, moped, and scooter sector in Italy. EICMA 2014 hosted 1,100 exhibitors on 260,000 square meters of exhibition space, and welcomed 50,245 trade visitors.

EICMA features moped, motorcycles, scooters and tricycles (including electric); separate parts and accessories for motorbikes; a growing customizing segment; helmets, apparel, luggage and accessories of all types.

The main categories of products showcased at EICMA include:

• motorcycles, scooters, ATVs, electric 2-3-4 wheeled vehicles

• aftermarket parts and components of power sports vehicles

• aftermarket accessories for the power sports industries

• motorsports apparel

• helmets and safety gear

Market Potential: According to ACEM (the professional body of the European Motorcycle Industry that represents the interests of 13 powered two-wheeler manufacturers producing more than 30 brands, and 15 national associations), Italy has the greatest number of motorcycles in Europe, (2.4 million mopeds smaller than 50cc and 6.3 million motorcycles greater than 50cc.). In 2011, almost 330,000 new vehicles were registered: over 253,000 vehicles over 50cm³ and over 75,000 mopeds under 50cm³.

The Italian market offers interesting opportunities to those U.S. companies able to provide high-tech motorcycles, unique designs, accessories and safety devices, etc. The same is true for companies that produce hybrid and zero emission vehicles, a sector that has increased in its importance in recent years. In particular, the products that combine respect for the environment with features attractive for the demanding consumers hold the key to success. It is impossible to identify all the sub-sectors that could offer good opportunities to U.S. companies: ATVs, UTVs and Off-Road vehicles; Customized vehicles and accessories; Electronics; Gear and Apparel / Helmets / Luggage; Motorcycle tourism; Parts & Maintenance, Tools & Equipment; Racing & Performance; Safety and security devices; ‘Green’ vehicles (including parts and components).

Contacts:

Michael Thompson, Trade Event Programs
International Trade Specialist
Phone: 202-482-0671
Michael.Thompson@trade.gov

Vincent Marazita, Marazita and Associates

Phone: 818-887-9298
vmarazita@gmail.com

Andrea Rosa, Milan
Commercial Specialist
Phone: Direct +39 02 6268 8523 or Main +39 02 02 6268 851
Andrea.Rosa@trade.gov