How to Bring Your Business to America and Find Success
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[TEXT: SelectUSA Investment Summit 2017]
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[Ying McGuire] For a global business, coming to the U.S. market isn’t just a good idea, it’s a must.
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[Nico Buik] It makes no sense to go anywhere else.
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If you really want to grow your company, yeah, go to America.
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[Mark Beariault] There’s an ecosystem here. [TEXT: Ecosystem Mark Beariault, General Counsel and Head of Legal Affairs, The Kudelski Group]
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It starts with the — there’s the educational institutions that are among the top in the world.
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[Ying McGuire] A proven track record of innovation [TEXT: Innovation Ying McGuire, Vice President, International Operations & Business Development,Technology Integration Group]
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coupled with excellent protection of intellectual properties.
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[Bill Strang] Also the legal system in the U.S. is very, very stable,
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very, very understood, well understood. [TEXT: Stable legal system Bill Strang, President, Operations/ecommerce, TOTO USA]
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[Mark Beariault] There’s a capital markets system that supports entrepreneurs and investments.
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[Nico Buik] I’ve had an incredible experience with the workforce that I’ve employed here in America. [TEXT: Nico Buik, Founder and CEO, ClimbZone]
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[Bill Strang] We got all kinds of faces.
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I mean, in our factory, it’s 40 nationalities and seven languages on our factory floor.
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[Mark Beariault] And this ecosystem grows and thrives and flourishes. [TEXT: Grows, thrives, flourishes]
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And this has produced some pretty tremendous success stories.
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[Ying McGuire] The United States does offer a level playing field. [TEXT: Level playing field]
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It doesn’t matter where you come from.
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[Mark Beariault] As time goes on, success breeds more success.
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[Nico Buik] It’s quite a daunting task taking your business overseas into a new market,
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into a country where I essentially didn’t know a single person. [TEXT: Going global]
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[Bill Strang] Part of that challenge of coming to the United States was to really understand how TOTO, a Japanese company,
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was going to go beyond just sort of an Asian-centric business model into a global business model.
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[Nico Buik] SelectUSA is a point of contact.
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[Mark Beariault] The access that companies have at the summit [TEXT: Access]
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to the highest level of the federal government plus all of the state and local agencies,
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for us it was an unparalleled opportunity [TEXT: Support]
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to access all of the people in one place that we need to make our transition to the U.S. easier.
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[Nico Buik] That’s the biggest mistake that I made, is “I can do this myself.”
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[Bill Strang] There are folks you can come talk to that will give you a sense of confidence
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that putting a footprint here on the ground will find success. [TEXT: Success]
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[Nico Buik] In New Zealand, I have been in the rock-climbing market for 20 years and I got to three locations.
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Here in America, I was open for one year and we were moving into the franchising model. [TEXT: Growth]
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That is really what America does: so quick.
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[Bill Strang] As you think about the innovation that you have in your company,
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if you can bring that innovation and integrate it into the entrepreneurial spirit of the United States
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and grow your business, you have the opportunity to really gain some significant market share.
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[Ying McGuire] This is the land of opportunity and freedom. [TEXT: Opportunity]
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[Bill Strang] Step into it; engage.
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You’re going to find an opportunity to find success
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because if you can make it here, you can make it anywhere.
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[Text: SelectUSA SelectUSA.gov]