3 Reasons U.S. Companies Succeed on the Global Market
U.S. companies need to recognize the advantages of their cultural experience to take the leap and find international success
This post comes from the perspective of Dave Darsch.
Being outside of your own culture allows you to take a step back and see that culture clearly. As a U.S. entrepreneur who has done business with high-growth companies overseas for 20 years, I’ve observed many American companies in international territory.
And it’s clear that U.S. culture prepares companies for success in a competitive global market – although they may not realize it, given that only 1% of America’s small businesses export overseas. Here are 3 ways U.S. companies can tap into their key advantages, to take the leap and find international success.
1. Language
Communication is powerful and having English as your native language empowers you in a very global way. The U.S., like many other countries, from the U.K. and Australia to Ireland and Barbados, has this advantage. Speaking fluent English is a huge privilege, as English is the language of business worldwide.
This means U.S. entrepreneurs can communicate in most business situations with certainty, knowing they are accurately getting their message across without worrying about language mix-ups. Being part of a global English-speaking community elevates your comfort level and confidence, so you can focus on the business at hand. Read more…