More than 400 trade representatives are meeting in Dubai for two-day conference on trade and investment promotion.

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More than 400 experts from the public and private sector across 68 countries are attending the biennial conference. During the two days, they will explore the growing importance of TPOs in helping small and medium-sized enterprises (SMEs) increase their competitiveness and connect to international production networks for manufacturing and services. In addition, they are set to discuss the increasing links between trade promotion work and efforts to attract foreign investment. They will also examine the role that government agencies can play in facilitating the participation of women in international trade, which tends to yield particularly high social dividends.

His Excellency Sultan Al Mansouri, United Arab Emirates Minister of Economy, in his keynote address highlighted the increasing role of TPOs and their co-operation in the rapidly evolving global economic and trade landscape.‘Trade promotion agencies can provide a wealth of information from their experiences in areas such as trade promotion techniques, trade policies, best practices, information on foreign markets and exporters-importers matching. Cooperation among agencies will further facilitate trade and increase exports on the global level,’ added Mr. Al Mansouri.

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