Companies have been investing heavily into making good ad campaigns to create an online presence. However, lot of companies are also focusing on making a good product over investing in their marketing.
This is to increase their brand loyalty along with increasing footfall. However, brand loyalty has been a point of interest post COVID.
A lot of consumers off late have had the choice of trying more than one brand at almost any product or service. Consumer brands have been starting what exactly goes into creating brand loyalty.
A product that does really well and has great customer satisfaction automatically gets the marketing done by word of mouth.
An excellent example of this is WhatsApp doesn’t really have to market itself because customers are really satisfied with the services that is providing customers are charged to bypass paying any sort of communication field and allowed them have conversations with other people across the world for a very minimal fee of internet connection instead. Other messaging apps have to market themselves because customer reviews aren’t as often well spread about these messaging apps are they are of WhatsApp.
Brand loyalty is a volatile attribute in today’s ever evolving online market. Businesses have to focus on making sure they get good customer reviews be it in terms of visualizations in star ratings or testimonials.
Will be commerce soon turn to customer reviews and ratings over marketing ad campaigns.
Will this affect marketing strategies?
Will this towards a more free market economy?
And most importantly, is the volatility good to create competition among businesses and drive pricing down ?
With more and more people switching to buying things online businesses are now focusing on how to redefine the paradigm of marketing altogether one of the most effective yardsticks that have been made thus far have getting good. customer testimonials and measuring customer satisfaction.
